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Post by cheryl on Apr 27, 2017 4:16:54 GMT
A friend of mine who owns a club far enough away from me not to be a competitor was deciding between polar and my zone. She decided to go with my zone. I don't recall her reasons. I was over at her club this morning and saw the my zone banners and marketing materials she had. I asked her how much they cost and she said that my zone just sent them to her at no cost. She also said she has a call with her assigned my zone tech guy to go over everything and answer any questions. I ask her about what type of commitment she had to make. She said there was no commitment, she could stop at any time. Her monthly fee is $150 and her belts cost her $60. I thought I remembered in a snap-my zone presentation I saw that there was -
1. A 3 year commitment
2. $160/month
3. Your support is from a Snap person
4. Belts are $60, but you have to buy something like a minimum of 10
5. There's no free marketing
Anyone have confirmed numbers for these different things? It sounds like instead of being able to leverage the brand we're getting less and paying more. With a 3 year commitment I'd imagine the monthly costs would be even lower than $150/month. Shouldn't it be that being part of a franchise helps lower prices when compared to going it alone?
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Post by snaplongtimer on Apr 27, 2017 15:29:11 GMT
It's always the same old story with Franchisor mega-markups on gadgets, marketing materials, key cards and everything else that we've been nickel and dime'd to death on except for probably the teeshirts..duh.
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Post by yankedchain on Apr 27, 2017 21:03:08 GMT
Last time I looked at adding MyZone it was:
1. 3 year commitment
2. $150 per month
3. 90 days of support from MyZone then from Snap Corp staffer.
4. Belts are $50, and you have to buy 10 at a time and don't forget the shipping.
5. There is no free marketing, but you have access to some materials that you can take to your printer.
Still, not much support there and I have found MyZones (NIB) on eBay for $25, so there are better deals to be had....but not by us. :-(
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Post by cheryl on Apr 28, 2017 14:06:14 GMT
So, I'm trying to learn on my friend's dime. Which is kind of my dime because I have to drive 30 miles to get to her club.
One thing I believe was stated before was that someone could purchase a MyZone from anywhere, come into my club and see their MyZone stats on one of our displays. This doesn't appear to be true. It looks like anyone who wants to have their stats display on your monitor has to be registered in your system. If that's true, then you could charge a nominal monthly fee to have a member display their stats on your displays.
If they did purchase a MyZone somewhere else then of course they could use it in your club and get their stats on their app, just like they could do if they're using it somewhere else.
Am I wrong on this? If so, how?
I think the snap mafia is doing owners a disservice by trying to shove it down the owners' throats and not leveraging the number of clubs in the snap franchise to lower a lot of the pricing. Instead franchisees are punished for being part of the snap organization. I also think the snap mafia is either lazy or inept at sales. They should be selling it to owners. Instead they opt for the communist way of using brute force to make owners purchase the system and pay the monthly fee.Most won't use it simply for that reason.
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Post by yankedchain on Apr 28, 2017 14:34:28 GMT
It is true that it will display on any facility monitor unless the owner sets it otherwise. I talked to one of the eBay sellers. The MyZone will display unless the owner designates a group for a class (think Orangutan Theory). It doesn't matter where they buy it as long as they have a facility code to register it on the app, they can use it. Make sure users have their blue tooth to their phone turned off in the gym to display on the monitor. Their phone and the monitor can't use the same blue tooth connection.
I think the snap mafia is cunning in forcing this on owners. The more owners with MyZone the more leverage they have to lower the costs in their corporate gyms. We're being used to leverage their buying power, not ours. (ever wonder how they get all that new equipment and we have the used/10 yr old stuff) It is really hard to sell a "nice to have" to a negative margin owner. They have got to force it because a negative margin owner isn't willing going to invest into the next great scheme.
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Post by snaplongtimer on Apr 29, 2017 16:46:39 GMT
I'm really trying to understand the excitement of having this in my club. I've done some reading online about it and from the corp webinar. Do people really like seeing their activity numbers posted on a screen, but more importantly does it bring people back to the gym more often? I don't believe corporate's numbers they tell us about helping with retention etc. They themselves are selling it to us so why would I buy into their numbers. I wouldn't use the device personally, but I have been working out forever and don't need any device to track my anything for me. Maybe I'm out of touch with new higher tech gimmicky shit, but I'm keeping my $150/mo for now.
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Post by determined1 on May 2, 2017 16:19:21 GMT
Here's why I constantly say snap is clueless.
The MyZone system requires buy-in from all levels including the owner. Snap's way of just forcing it down the throat of franchisees won't work. I visited a club which just went through the modernization. They have myzone, but have no monitors up around the club and aren't trying to sell it or promote it. In the owner's viewpoint it's just another tax levied upon them by the snap mafia.
It has to be sold to the owners. If they believe in it they'll sell it to staff, trainers and members. If they don't then it's just a tax. Being forced to pay for it starts the owner off hating it. Snap operates much like a communist country. Everything is done by force and owners have no say in it. I believe it could go a long way to differentiate your club from others. You have to get an additional 5 members to join your club to pay for the monthly fee. These would be members who would not have joined otherwise. I also believe that if you don't have trainers it'll be more difficult to be successful with this. If you offer classes it'll be more beneficial. Because of those differences it would really need to be an opt-in program.
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Post by cheryl on May 4, 2017 13:16:18 GMT
Spending more time at my friend's private club using myzone. A few people have brought up the point that you can't make any money with the system. A few interesting things I saw
1. You can charge a monthly fee for the members' tile to appear on your screens. If they're not paying you the fee then just delete their name from the list.
2. You can charge advertising for nearby businesses to run 30 second ads in the corner of your monitor. If you find 3 clubs to pay $50/month that pays for the system
3. Myzone also comes with on demand classes which allow you to see your tiles. (So then why would you spend thousands of $$ on FOD (and receive 3rd world support)
Keep in mind this is a standard myzone running in an independent club. Are these capabilites available on the snap branded myzone, or is snap disabling features because they don't want owners to be able to control these things?
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Post by Anon on May 20, 2017 17:10:47 GMT
Snap's strategy doesn't include changing the workout experience with MyZone. I'm in one of the fastest growing metro areas in the country, where the average age is 33. Orange Theory is growing like crazy because the WORKOUT CLASS WITH INSTRUCTOR AND STATS TRACKING is what this demographic wants (including my own daughter who just joined one near her house for $100/month). Understand, attending a class is the only way to workout at OT. So to compete with that, Snap would need to do the WITH INSTRUCTOR piece, which is a much higher cost structure (PT Labor) than just the MyZone monthly fee. Not to mention, holding classes while other non-class members try to workout doesn't work. So, you'd need the space and equipment to segregate MyZone classes from non-classs members. having a premium membership tier that includes MyZone Classes could work, but it's not the strategy. I believe Snap has a half-baked strategy, like so many times before. I think it's the right direction to differentiate from Anytime, but poor execution as usual. But Corp is just pressing on. The Snap Corp page has launched an eCommerce site where a prospect can buy a belt. The purchase flow has the shopper select their club, there is no validation if that club actually offers MyZone. I believe this is an attempt to accelerate the program because not enough franchisees are buying in, or to completely cut franchisees out of the MyZone equipment revenue stream. to check it out, Click the "I want an MZ-3 Belt" link at www.snapfitness.com/myzone. Select your club from the list Put a MyZone belt in your cart (offering $50 off belts) Checkout redirects to the MyZone eComm site. |
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Post by cheryl on May 23, 2017 3:27:42 GMT
The way I'm seeing it sold is for someone who doesn't want to have to adhere to someone else's schedule. Get charged $10 or $15 for not showing up, showing up late or cancelling. Not everyone needs someone walking around with a clipboard telling them to speed up or slow down to get into the orange zone. Also, one zone doesn't fit all. I'm not sure what you mean by "STATS TRACKING". Could you explain that in a bit more detail. Now add to all of this that you're only paying $35/month rather than $140/month for your membership.
If you had the space to set aside a separate area just for My Zone classes you could. We don't, but that's another option. From what I understand PTs can also send workouts to the member's myzone app. This shows what to be doing in the workout and what zone you should be in. The monitor displays your current zone and the zone you SHOULD be in. I believe you could make the system work well. However, it looks like it'll take a lot of time and trials. I don't think corporate will provide much guidance and I don't think they'll do much testing. You're basically on your own, Again, I think there's a lot of potential there, but you're the only one you'll be able to rely on.
As far as corp selling MZ3 belts, I don't really see that as an issue. They're selling them for $100. We'll sell them for much less. My concern is that New Years rolls around and suddenly corp is emailing your members that they're running a special on the belts for snap members at just $50 and free shipping. Basically your cost, but they're even dropping the shipping, which you have to pay. Why do I think they'd do this? Because it's what they did with the easyfit. When we brought up the subject we were supposed to be okay with it because they were only running it from December to March (or similar).
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Post by cheryl on Jul 22, 2017 20:47:57 GMT
Here's an interesting thing we found:
Over the last 2 months we visited several new snap clubs which have MyZone. Only 1 of them installed monitors so you could see your heart rate. I spoke to one of the owners about the MyZone system and mentioned that I had seen other gyms with MyZone and they all had large TV screens to monitor your heart rate. Why didn't their club have these? What that owner said is that they didn't need them. The member can pull up their heart rate on their monitor and have the same experience as having it pop up on a large screen.
This got me to thinking...
I could sell the MyZone belts, my members could register them using a local club which has MyZone belts and they could use them in the club and just connect to their smart phone. Heck, I don't even have to sell the belts. They can buy them somewhere else. I'm sure the local club has no problem selling belts.
So for all intents and purposes I'm running a MyZone club but I don't have to deal with the headache of having to put up monitors, pay for any of the MyZone hardware, pay the monthly fee or carry any inventory. We can incorporate MyZone in our fit scores by having the member pull it up on their smartphone. Since a bunch of other snaps advertise having MyZone with no monitors then I'm just as compliant toward this requirement as they are.
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Post by Amy on Jul 23, 2017 16:47:20 GMT
Cheryl...we are contemplating this as well. I believe this could be a very useful tool to assist folks meeting their goals. All individuals data is readily available on their smartphone. I don't see a ton of need for displaying everyone's on a large screen. Why does an individual need to register the units at a local club? What if someone who runs outside and does not go to a gym buys a belt? Do they need to register with a gym? I doubt it, MyZone does not want to eliminate that market?
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Post by cheryl on Jul 23, 2017 16:51:21 GMT
If you click on the "register a belt" link on the MyZone.org page you'll see that it requires a facility code. That's the code for the club which has MyZone. I believe the local Y here is something like YMCAUS1021.
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Post by Amy on Jul 23, 2017 17:27:29 GMT
I found a link on the website ( )...apparently there is a generic code that people can email myzone support for if they don't attend a gym. |
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Post by cheryl on Jul 25, 2017 12:00:23 GMT
Any idea what that generic code is?
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