MyZone

I actually like the concept a lot, but in practice it seems like more of a retention tool than a revenue generator. That is based on feedback I've received from other franchisees.

I would agree MyZone as implemented is a retention tool, I would need a tweak to the business model to be able to bill members a monthly usage fee. I think this would be a true value-add that members might actually upgrade to in a tiered membership pricing model. Currently we position tiered pricing by bundling PT sessions, but have a non-existent take-rate.

The challenge is MyZone's revenue model is product sales driven, they provide the after-sales service as a cost of doing business. Which suurprises my as the digital economy is largely driven by monthly subscription billing models. In the current implementation at Snap Fitness it looks like Snap members get a discount on the strap purchase (thru club's unique portal/coupon code) and Snap owners get a % of equipment sales.

So, let's say a member selected upgraded tiered pricing and purchases a strap when they join. They activate the strap and are happily working out, paying the upgraded membership rate for a couple months. There's nothing systemically to keep them from downgrading to basic membership but continuing to use Myzone in the club. Once the strap is activated on MyZone, there doesn't appear to be a check when they connect to the receiver in the club.

More on the digital economy. People are beginning to expect digital tools (think mobile apps connected a service in the cloud) from service providers that connect their lives. So what would this look like in the fitness industry, especially outside of group fitness/trainer led scenarios? Snap could extend the MyZone individual portal with Snap program-specific nutrition and exercise advise content, I like the innovative way some Snap clubs are offering prizes for workout data at a level of engagement for new members (as publicized on the MyZone website), that is just the beginning of how to differentiate Snap's implementation of MyZone that could create additional stickyness. IO'd like to see an upgrade to mySnapFitness.com that incorporates a member's MyZone data. But again, this should be an upgraded service with a monthly fee.

We have myzone, and it is a great tool, however for retention and more revenue it is not a door buster. The only revenue you retain from this is the profit from the belt. We tried to do a member fee for it but that did not work. They are able to use the belt anytime with our without the fee. For the ads that can be posted - for a revenue purpose - they interfered with the display to much and members were upset. We have members now seeking cheaper belts and using them in our club, I have asked where they got them and they got them from other facilities not associated with Snap. Plus they got a discount on them. they still appear on our monitor. I have asked them to switch the user to our location and they declined, said it was not important, they just want to see the results. We hold challenges, reward, prizes and still not many people get involved. We held classes strictly for myzone and had little attendance. To me, it was a waste of money, we do not get more leads, we do not get more sales and we spend to much on the subscription fee to make it profitable. I drank the kool-aid when it first came out. Now I regret it every month when paying 149.00 for the fee.